Len's News, Notes, and Stuff

What Do You Do? How You Phrase the Answer Can Make or Break You

Marketing isn’t something just for the marketing department.  It’s something we all do, but it’s just that most of us do it very poorly.  The clip below is talking about indie musicians marketing themselves – you know, the kind that the big labels haven’t picked up, nobody knows about, and are trying to get people to check them out – but the advice applies to everyone.

It applies to every business, where you need to interest customers immediately.  It applies to everyone looking for work, where you need to make an impression in your cover letter and at the interview.  It applies anywhere, anytime when you need to get someone’s attention and give you their time and their interest.

Of course, it’s also good to think of a memorable answer to the question, “What do you do?” for the next time you’re at a party and get asked that honest, sensible question.  BTW, you are not your job title.  What is it that you do?  What do you accomplish?

But that’s leading me to a new topic for another post some other time.

Still, we all would be well-served by thinking about what it is we do, and then phrasing it in a way that is interesting and memorable.  Yes, even for those of us who aren’t indie musicians.