Category: Marketing

Making Customer Service A Fun Experience – Flight Attendant Examples

“Be professional. Act professional.” I wish people would actually say what they really mean. What does it mean to be and act professional? I think it depends on what the nature of your business is and what objectives you’re trying to attain. It doesn’t have to mean “Be boring like a banker with multiple accounting [...]

Saturday October 2nd, 2010 in Marketing | Comments Off

Deep Lessons from the World of Pasta Sauce

When it comes to human behavior and human preferences, there is no one best way to do things.  Taylorism is fine and dandy for automatic production in factories, but as a framework for thinking about the world, “the one best way” is a sure way to business disaster (or at least sub-par performance) and an [...]

Saturday January 30th, 2010 in Leadership, Marketing, Tastes & Experiences | Comments Off