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	<title>Len&#039;s News, Notes, and Stuff &#187; branding</title>
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	<description>I&#039;ll show you a variety of stuff because variety is good for you.</description>
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		<title>What Do You Do? How You Phrase the Answer Can Make or Break You</title>
		<link>http://www.leonardchu.com/blog/index.php/2010/what-do-you-do/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-do-you-do</link>
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		<pubDate>Sat, 30 Jan 2010 16:14:19 +0000</pubDate>
		<dc:creator>Leonard Chu</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[marketing]]></category>
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		<description><![CDATA[Marketing isn’t something just for the marketing department.  It’s something we all do, but it’s just that most of us do it very poorly.  The clip below is talking about indie musicians marketing themselves — you know, the kind that the big labels haven’t picked up, nobody knows about, and are trying to get people [...]]]></description>
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		<title>Brands Mean Less as We Get Older</title>
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		<pubDate>Thu, 14 Jan 2010 04:48:42 +0000</pubDate>
		<dc:creator>Leonard Chu</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[News & Commentary]]></category>
		<category><![CDATA[branding]]></category>
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		<description><![CDATA[Brands are an important part of the business world, and they’re important to us as consumers.  I wouldn’t be so presumptuous to say that brands don’t mean anything to me anymore, or that I am immune to their power and influence.  However, I have noticed that they don’t matter to me as much anymore.  I [...]]]></description>
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