Posts tagged: marketing

Deep Lessons from the World of Pasta Sauce

When it comes to human behav­ior and human pref­er­ences, there is no one best way to do things.  Tay­lorism is fine and dandy for auto­matic pro­duc­tion in fac­to­ries, but as a frame­work for think­ing about the world, “the one best way” is a sure way to busi­ness dis­as­ter (or at least sub-par per­for­mance) and an […]

Saturday January 30th, 2010 in , , , , | Comments Off

What Do You Do? How You Phrase the Answer Can Make or Break You

Mar­ket­ing isn’t some­thing just for the mar­ket­ing depart­ment.  It’s some­thing we all do, but it’s just that most of us do it very poorly.  The clip below is talk­ing about indie musi­cians mar­ket­ing them­selves — you know, the kind that the big labels haven’t picked up, nobody knows about, and are try­ing to get people […]

Saturday January 30th, 2010 in , , , , , , | Comments Off

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