Posts tagged: marketing

Making Customer Service A Fun Experience – Flight Attendant Examples

“Be professional. Act professional.” I wish people would actually say what they really mean. What does it mean to be and act professional? I think it depends on what the nature of your business is and what objectives you’re trying to attain. It doesn’t have to mean “Be boring like a banker with multiple accounting [...]

Saturday October 2nd, 2010 in , , , | Comments Off

Hand Sanitizer Doesn’t Expire, So Why Do They Have Expiration Dates?

During the H1N1 pandemic at the end of 2009, the Province of Ontario was distributing kits of supplies to healthcare professionals in the field. Many of the kits being distributed contained hand sanitizer that was, technically, expired. We received calls from doctors’ offices and medical institutions about the expired hand sanitizer asking us if it’s [...]

Thursday September 9th, 2010 in , , , | Comments Off

Deep Lessons from the World of Pasta Sauce

When it comes to human behavior and human preferences, there is no one best way to do things.  Taylorism is fine and dandy for automatic production in factories, but as a framework for thinking about the world, “the one best way” is a sure way to business disaster (or at least sub-par performance) and an [...]

Saturday January 30th, 2010 in , , , , | Comments Off

What Do You Do? How You Phrase the Answer Can Make or Break You

Marketing isn’t something just for the marketing department.  It’s something we all do, but it’s just that most of us do it very poorly.  The clip below is talking about indie musicians marketing themselves – you know, the kind that the big labels haven’t picked up, nobody knows about, and are trying to get people [...]

Saturday January 30th, 2010 in , , , , , , | Comments Off