“Be professional. Act professional.” I wish people would actually say what they really mean. What does it mean to be and act professional? I think it depends on what the nature of your business is and what objectives you’re trying to attain. It doesn’t have to mean “Be boring like a banker with multiple accounting [...]
During the H1N1 pandemic at the end of 2009, the Province of Ontario was distributing kits of supplies to healthcare professionals in the field. Many of the kits being distributed contained hand sanitizer that was, technically, expired. We received calls from doctors’ offices and medical institutions about the expired hand sanitizer asking us if it’s [...]
When it comes to human behavior and human preferences, there is no one best way to do things. Taylorism is fine and dandy for automatic production in factories, but as a framework for thinking about the world, “the one best way” is a sure way to business disaster (or at least sub-par performance) and an [...]
Marketing isn’t something just for the marketing department. It’s something we all do, but it’s just that most of us do it very poorly. The clip below is talking about indie musicians marketing themselves – you know, the kind that the big labels haven’t picked up, nobody knows about, and are trying to get people [...]
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